1. "What is 'Natural Persuasion' and how is it different than any other type of persuasion?"  Natural Persuasion is an approach to influencing others that is centered on reducing the potential for conflict to an absolute minimum while at the same time increasing client responsiveness to an absolute maximum.  In other words, it's about getting people to do what you want and having them enjoy doing it!

2.  "It sounds like you are talking about hypnosis or NLP.  How is Natural Persuasion specifically different from those approaches?"  It is true that many of the concepts and techniques found in Natural Persuasion originate in hypnosis and neuro-linguistic programing.  Natural Persuasion is different, however, in a few critical areas:  First, it is built on a model of influence that is relatively easy to learn and remember.  This allows even novice persuaders (e.g., new salespeople) to begin producing impressive results very quickly and often superior to those of much more experienced, veteran performers.  It is also an ethical model of persuasion, since there is no emphasis on leveraging, 'brow-beating', 'tricking' or forcing clients into decisions they may later regret.  Natural Persuasion underscores the critical importance of integrity and long-term relationship building.  This makes it an ideal persuasion model for both business and personal use. 

3.  "What inspired you to develop Natural Persuasion?"  Quite honestly, many typical sales and influence approaches seem too obvious and 'salesy'.  On the other hand, a lot of the hypnotic and NLP approaches are somewhat complicated to the average person and can even take years to master.  We wanted a systemized, 'natural' approach to persuasion that we could easily understand and teach to just about anyone.  This is how Natural Persuasion--and Natural Persuasion Technologies--were born.

4.  "What would be the benefit to me personally if I was to attend one of your trainings?"  Individuals who attend our trainings come away with a vastly heightened sense of their own personal power.  Our words are potent magic--but very few people really realize this consciously, let alone understand how to harness that power.  When you accept that everything you have of value in your life--your material wealth, your personal relationships, your professional opportunities, etc.--all revolve around your ability to communicate with and influence the thoughts and feelings of others, then the importance of knowing how to do that in a powerful and elegant way becomes obvious.  

5.  "I can see the sense in how this could benefit me individually.  How can it help me in my business?"  The benefits of our training--not just our flagship program, Natural Persuasion, but our other training programs as well--are that they address key areas of both personal and professional life.  Knowing how to persuade others powerfully and without conflict is equally important in both arenas.  More directly, our trainings have an incredibly strong track record for producing results.  Companies that have used our methods have thrived and broken revenue records, even while others floundered in the same tough economic environment.